Online store
Catalog with recipes, photos and options, ready to take the order.
Artisan bakery
Pastelería Pavlova
Development of the client, order and online store system for an artisan bakery in Puerto Vallarta, with a loyalty club built around the birthday. In a bakery, the customer's date isn't a marketing field: it's the reason they buy. The system turns that date into a recurring reason to come back.
- Online store
- Orders
- Clients
- Loyalty club
- Birthdays
- Subscribers
Orders came in over WhatsApp and stayed there
Pavlova was already selling: made-to-order cakes, deliveries across Puerto Vallarta and the Riviera Nayarit, and a catalog of recipes baked the day they are needed. All of it happened in messages. Quoting the same cake twenty times a day, confirming flavors and dates over chat, writing the order in a notebook and losing track of the customer the moment they picked up their box. And with it went the most valuable thing in the business: knowing who had bought, what they liked and —above all— when their birthday is.
- Every order was quoted and confirmed by hand over chat
- The catalog lived in loose photos, with no clear prices or options
- With no client records, every sale started from zero
- Nothing flagged when the day's capacity was already full
- The birthday —the best reason to buy again— was never stored
From catalog to order, and from order to the next visit
An online store with the real catalog, a system that organizes orders and clients, and a club that uses the birthday as its repeat-purchase engine.
- Online catalog with the recipes, their photos and their options
- Order started on the site and closed over WhatsApp, without friction
- Order management with delivery date, flavor and job details
- Client records with purchase history and preferences
- Loyalty club with subscriber sign-up from the site
- Birthday capture as the club's central piece of data
- Club benefits: a discount during the birthday month, a gift candle and one free delivery
- A points system that gives the customer a visible reason to return
- Delivery coverage across Puerto Vallarta and the Riviera Nayarit
What it's made of
Orders
Every order with its delivery date, flavor and details, in one place.
Clients
Who bought, what they bought and when their birthday is: the repeat-purchase base.
Loyalty club
Subscribers, points and birthday perks that bring the customer back.
The system, on screen
Questions about this project
Why is the birthday the center of the loyalty program?
Because in a bakery it is the purchase moment by definition. A generic points program rewards people who were coming anyway; storing the birthday lets you show up exactly when the person is actually going to buy a cake, with a reason that feels like care rather than advertising.
Does the online store replace WhatsApp orders?
No, it organizes them. The customer chooses and builds the order on the site, where catalog, options and dates are already clear, and the close can still happen on WhatsApp. The personal touch stays; the work of quoting the same thing twenty times goes away.
Does it work for other made-to-order food businesses?
Yes. Any business selling made-to-order product with a date —pastry, catering, florists, prepared food— has the same problem of catalog, daily capacity and customers who never get recorded. The structure adapts.
What do you need to launch a loyalty club like this?
Less than it seems: the real catalog, a clear decision on what perks you offer, and somewhere to store the subscriber with their date. The hard part is not the technology, it is defining a perk that is genuinely worth it for the customer.
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